Not guilty - but how will Kerr trial affect her career?

Not guilty - but how will Kerr trial affect her career?
News Desk

By News Desk


Published: 13/02/2025

Sam Kerr may have been found not guilty of causing
racially aggravated harassment but that is not the end of the story for
one of women's football's most high-profile players.

There is a lingering question over how much lasting damage
it will have on her reputation and career.

After the case, the Australia and Chelsea player apologised
"for expressing myself poorly on what was a traumatic evening".

The trial heard Kerr and her partner Kristie Mewis had been
out drinking when they were driven to Twickenham Police Station by a taxi
driver who complained that they had refused to pay clean-up costs after Kerr
was sick, and Mewis had smashed the vehicle's rear window.

Kerr said she and her partner had feared for their lives and
in an expletive-laden exchange, accused one of the police officers of being
"stupid and white".

How did the trial unfold in court and who spoke for Kerr?

Kerr was supported by her parents and brother Levi
throughout the case. Her fiancee Mewis was in the public gallery once she had
finished giving evidence as a witness for the defence.

When the verdict was read out, Kerr did not show much
emotion while Mewis was in tears in the public gallery. But when court broke,
Kerr gave an enthusiastic thumbs up to her barrister, Grace Forbes.

When it came to character evidence, Kerr had the support of
high-profile figures in the world of football as well as family and friends
including former Chelsea manager Emma Hayes and captain Millie Bright, who
provided written references.

Ex-Chelsea and England goalkeeper Carly Telford was the only
character witness to give evidence in court, and said that while her former
team-mate was "exuberant" on the pitch, she was "quite shy and
humble" off it.

What impact will this have on Kerr's reputation?

Kerr herself acknowledged that being reminded of her
behaviour on the night in question was "embarrassing", and apologised
in court and again in her post-trial statement for the way she had expressed
herself.

The significance of this court case was not lost on Kerr or
those associated with her.

Chelsea had a legal representative in court for the entirety
of it, and Kerr made additions to her public relations team in advance of the
trial getting under way.

Tim Crow, a sports marketing expert, said: "There are
plenty of precedents for athletes coming back from controversies like this, and
taking their careers to new heights.

"There are two critical factors for Sam Kerr going
forward. The first is her performance on the field: everything flows from that.
The second is how she chooses to portray herself off the field, in her own
voice through the media to control the narrative, or through sponsors.

"On the latter, it will be interesting to see how her
existing sponsors react, and if any new sponsors come forward to back her, as
she is now on the front line of the culture wars, at least for the time
being."

OceanNewsUK has contacted Kerr's personal sponsors - Nike,
Commbank and Australian mobile phone service Mate - for comment.

How will women's football react?

It remains to be seen how supporters react when Kerr returns
to the pitch for the first time following this trial.

Kerr has been the subject of abuse previously, including
homophobia.

The announcement she is expecting a child with Mewis drew
homophobic comments online, which were condemned by Chelsea manager
Sonia Bompastor.

Blues supporters groups have celebrated the verdict, with
Chelsea Pride among those to post online tributes, external to
Kerr on Tuesday.

Chelsea have not yet made any comment about the case.

What has been the response in Australia?

There was significant media interest in this case for the
duration, not just among British media but Australian media.

The public gallery was so full that the court had to find
extra seats for reporters, and each day there was a large number of camera
crews and reporters filming and photographing Kerr's arrival at and departure
from court.

Kerr is arguably the most famous sportswoman in Australia,
having been the face of the Matildas' home World Cup in 2023 in which they came
fourth.

Her status has seen Kerr become a symbol of Australia around
the world outside of sport, and she was the national flag bearer at the
coronation of King Charles III.

Following the outcome of the trial, Football Australia
welcomed Kerr's statement, and spoke of her importance to the team.

"Sam has been a key figure in Australian football for
many years, and we recognise the significant pressures that this matter has
brought to everyone involved," the statement read.

Football Australia said it would "reflect with Sam on
learnings from this matter", but stopped short of details, including
whether Kerr would remain captain.

Reaction from the Australian public, when the OceanNewsUK spoke to
people on Bondi Beach in Sydney on Wednesday, was more mixed.

"I think people would make mistakes," said one
person. "She's in the limelight and she has been a great role model for
young girls. It's important for her to keep that, with everything she has done
for female football in Australia."

"She obviously let herself down," said another.
"I'm a bit surprised she has got away with it like she has. We'll see what
comes from this for Chelsea and Australia I guess."

The not guilty verdict has not spared Kerr from criticism in
the Australian media either.

Erin Smith, football writer for the Australian newspaper,
said Kerr's behaviour was "unacceptable" for someone in a prominent
leadership role.

"Football Australia needs to take a hard-line stance
and send a message to the millions of Matildas fans that behaviour like this
will not be swept under the rug and forgotten about," she wrote on
Wednesday.

Alex Blair wrote for news.com.au that Kerr "could be
facing an even bigger mountain to climb after her dramatic legal saga",
and that she faced losing a chunk of her annual income - she earned a reported
Aus$3.3m (£1.67m) in 2022 - if brands dropped her as a representative.

Writing for The Guardian Australia, Kieran Pender described
the trial as "a Rorschach test, enabling observers to reach their own
conclusions about the Matildas star well before a verdict was reached".

"Even before the verdict, it was clear that things will
not be the same for Kerr, or Australian football, moving forward," he
wrote. "The extent to which this incident tarnishes a glittering career,
or is relegated to a footnote, remains to be seen."

When will Kerr return to action?

Kerr remains a key figure for club and country, with both
Chelsea and Australia keen to see her back on the pitch as soon as possible.

Now 31, Kerr made her senior international debut aged just
15 and has scored 69 goals in 128 appearances for the Matildas.

In 2019 she joined Chelsea, and was a key player in
establishing them as the dominant WSL force under former manager Emma Hayes,
winning five league titles.

She finished third in the Ballon d'Or Feminin voting in 2021
and 2022, then second in 2023. A "big-game player", she scored five
goals in three successive FA Cup finals between 2021 and 2023, all won by
Chelsea.

Kerr has not played since the end of 2023, suffering a
serious knee injury during a winter training camp with Chelsea in January 2024.

Chelsea confirmed she had been training on grass on
Wednesday and her return to action could be imminent, with reports
suggesting , external
she will be fit to play for her club within
a month.

































































































Australia interim coach Tom Sermanni is hopeful she
will be available for the April internationals,, external
 while she
was part of Chelsea's winter training camp
 under new manager Bompastor
at the start of this year.

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